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| part of a slideshow posted via the Emotional Touch Facebook Page |
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| Photo posted by Paul Anthony on Planet Rock's Facebook Page |
This is another fairly common occurrence nowadays, and this would actually make a great road safety sign but you would need to have them EVERYWHERE! Personally, checking my phone has two purposes. It's a means to check the time (I don't wear a watch), to use my camera, to check my calendar, to contact people or to pass time (usually using social media). And its amazing that in this (still relatively new) digital age, that we have a device that can be kept on our person at all times that allows us to do all these things. However, it does create a "zombie effect" when we are all wandering around staring at our phones. Added to this is the fact, as shown in the previous post, is the danger that we can get distracted by using these devices and wander around completely unaware of our surroundings. So whereas we are all taught road safety and to be careful of cars, now people need to be aware of people walking who are distracted by their phones. Hence the mock up of the street sign above.
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| 'Control' by Pawel Kuczynski via Kuczynski's Facebook Page |
Another powerful image came out at the time that Pokemon Go had been released, and which fits in with the images above. Polish artist Pawel Kuczynski posted his work titled "Control" to his Facebook page on 27th July 2016. The image shows the Pokemon character Pikachu saddled to a human who is engrossed in his phone playing Pokemon Go. Reading some of the comments on the image, there is a lot of negativity towards it with people claiming how good the game is for getting people out of the house and socialising with other players. Even though the game has these positive benefits, it also creates an alternate reality and a means of distracting players from their surroundings, creating the zombie effect or a Smartphone Zombie.
Several articles on the Huffington Post website refer to a 'mobile mindset study' by Lookout (2012), which "analyses and explores data- based trends about our relationships, emotions and behaviour driven by our phones". The study was undertaken online by 2097 adults aged 18 and over and found that almost 60% of the people surveyed checked their phone at least once an hour (lookout, 2012). It also found that the people surveyed will check their phones in numerous places such as laying in bed, driving or even while using the toilet. It concluded that "The results of the Mobile Mindset Study sketch out the contours of a new set of behaviour
and emotional attachment driven by smartphones. The data surfaced the new place
phones have in our values and social norms.."
And I can believe these findings. As I stated earlier, smartphones have multiple uses and so I can understand how people can check their phones so frequently, it's not necessarily to check social media in some cases. However, studies such as this and a 2015 market report by Ofcom, show that smartphone usage is an everyday necessity for a widespread and international population. An article by Ofcom (2015) states that the research found in the OfCom Communications Market Report - published on 6th August 2015 - confirms that the UK is now a "smartphone society" and "Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online." The Deloitte Global Mobile Consumer Survey 2016 (UK Cut) (2016) is an insightful read. It highlights some of the facts about smartphone usage and how it impacts out relationships and daily lives.
These finding show that 33% of the people surveyed will check their phones within 5 minutes of being awake and 27% will check within 5 minutes of going to sleep. Realistically, do we really need to check our phones immediately after waking or just before we go to sleep? I admit that I'm one to check first thing in the morning but as my alarm is my phone, I instinctively do it. And I wonder how many of that 33% are the same as me. Another interesting result founded by this report was that people confirm that arguments are created between partners due to mobile phone usage.
38% of 25-34year olds surveyed admitted disagreements were caused by two much phone usage, alongside 33% of users between both 18 - 24 year olds and 35 - 44 year olds. This confirms that relationships can be put under strain due to constant use of devices around the home and a break up of the family dynamic.
And I can believe these findings. As I stated earlier, smartphones have multiple uses and so I can understand how people can check their phones so frequently, it's not necessarily to check social media in some cases. However, studies such as this and a 2015 market report by Ofcom, show that smartphone usage is an everyday necessity for a widespread and international population. An article by Ofcom (2015) states that the research found in the OfCom Communications Market Report - published on 6th August 2015 - confirms that the UK is now a "smartphone society" and "Two thirds of people now own a smartphone, using it for nearly two hours every day to browse the internet, access social media, bank and shop online." The Deloitte Global Mobile Consumer Survey 2016 (UK Cut) (2016) is an insightful read. It highlights some of the facts about smartphone usage and how it impacts out relationships and daily lives.
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| Data from Deloitte. Global Mobile Consumer Survey 2016. UK Cut. |
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| Data from Deloitte. Global Mobile Consumer Survey 2016. UK Cut. |
These finding show that 33% of the people surveyed will check their phones within 5 minutes of being awake and 27% will check within 5 minutes of going to sleep. Realistically, do we really need to check our phones immediately after waking or just before we go to sleep? I admit that I'm one to check first thing in the morning but as my alarm is my phone, I instinctively do it. And I wonder how many of that 33% are the same as me. Another interesting result founded by this report was that people confirm that arguments are created between partners due to mobile phone usage.
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| Data from Deloitte. Global Mobile Consumer Survey 2016. UK Cut. |
Bibliography
Deloitte, (2016), There's No Place Like Phone, Consumer usage patterns in the era of peak smartphone, Global Mobile Consumer Survey 2016. UK Cut [online], Available at: http://www.deloitte.co.uk/mobileuk/assets/pdf/Deloitte-Mobile-Consumer-2016-There-is-no- place-like-phone.pdf, [Accessed September 30th 2016]
Fitzgerald, B., (2012), Americans Addicted to Checking Smartphones, Would 'Panic' If They Lost Their Device (STUDY), [online], Available at: http://www.huffingtonpost.com/2012/06/21/americans-are-addicted-to-smartphones_n_1615293.html, [Accessed: September 21st 2016]
Huffington Post, (2013), Smartphone Addiction Has Turned Mobile Devices Into 'Our Other Limb', [online] Available at: http://www.huffingtonpost.com/2013/10/10/smartphone- addiction_n_4079309.html, [Accessed September 21st 2016]
Kuczynski, P,. (2016), Control [online], Available at: https://www.facebook.com/pawelkuczynskiart/photos/a.315950128433573.91004.222849284410325/1330384106990165/?type=1&theater, [Accessed September 30th 2016]
Kuczynski, P,. (2016), Control [online], Available at: https://www.facebook.com/pawelkuczynskiart/photos/a.315950128433573.91004.222849284410325/1330384106990165/?type=1&theater, [Accessed September 30th 2016]
Lookout, (2012), Mobile Mindset Study, [online], Available at: https://www.mylookout.com/resources/reports/mobile-mindset [Accessed: September 21st 2016]
OfCom, (2015), The UK is now a smartphone society [online] Available at: http://media.ofcom.org.uk/news/2015/cmr-uk-2015/ [Accessed September 30th 2016]
OfCom, (2015), The Communications Market Report [online], Available at: http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr15/CMR_UK_2015.pdf [Accessed September 30th 2016]
OfCom, (2015), The UK is now a smartphone society [online] Available at: http://media.ofcom.org.uk/news/2015/cmr-uk-2015/ [Accessed September 30th 2016]
OfCom, (2015), The Communications Market Report [online], Available at: http://stakeholders.ofcom.org.uk/binaries/research/cmr/cmr15/CMR_UK_2015.pdf [Accessed September 30th 2016]



























